Get found
Getting found on Google and in AI search
Customers looking for you right now are in two places: a Google search or map, and increasingly an AI tool like ChatGPT. If your business doesn't come up in either, the job goes to whoever does. Here's what each one is, what actually gets done, and what to expect.
Part one
What SEO does
Search engine optimisation is the work of making your website easy for Google to understand and worth showing to someone nearby. For a local business, most of it comes down to a handful of things done properly.
Keyword research
Finding the words your customers actually type, like “emergency plumber Marrickville” rather than “hydraulic services”. Every page is built around a real search.
On-page optimisation
Page titles, headings, descriptions and text set up so each page says clearly what it is, who it’s for and where you are.
Technical foundations
Fast loading, mobile friendly, secure, and structured so Google can read every page without tripping over anything.
Google Business Profile
The listing that appears in Maps and in the box beside search results. Set up properly, kept current, and linked to your site.
Local signals
Your name, address and phone number consistent everywhere, pages for the suburbs you serve where they make sense, and a simple way to send customers to leave a review.
Fresh content
Articles that answer the questions your customers ask, each one researched first so it targets a search people are actually making.
Part two
What GEO does
Generative engine optimisation is the newer half. When someone asks ChatGPT, Google’s AI Overviews or Perplexity “who’s a good electrician near Ryde?”, the tool builds its answer from sites it can read and trust. GEO is the work of making your site one of them.
Clear, direct answers
Pages written so the question gets answered in the first few lines, in plain language an AI tool can lift and quote.
Structured data
Behind-the-scenes labels that tell AI tools exactly what your business is, where it is, what it offers and when it’s open.
Questions, answered
Your most common customer questions answered on the site, in the words people actually use to ask them.
Signs you’re real
An about page that says who you are, licences, years in business and real reviews. AI tools favour businesses that look established.
Consistent everywhere
The same details on your site, your Google profile and the directories that matter, so AI tools aren’t left guessing.
Content worth referencing
Useful, specific pages about your trade and your area. The kind an AI tool cites when it needs a local source.
How they fit together
Nothing is done twice. The same clear pages, profile and content serve both Google and AI tools. GEO is mostly SEO done to a higher standard, with structure added on top. The foundations are built into every site; the ongoing work is part of the Grow and Thrive plans, and an existing site gets it through Optimise.
An honest note
The promise is the work: done properly, shown to you as it's done, and built to keep working. Results build over months, not days. No one can guarantee a Google ranking or a mention in ChatGPT, and anyone who does is overpromising. What you'll always have is a clear view of what was done and why.
See what this looks like for your business.
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